Friday, May 15, 2009

Increasing Online Sales through Affiliate Marketing

Increasing Online Sales through Affiliate Marketing by Corey A. Brown

One of the most tried, trusted ways of increasing online sales through marketing and advertising is affiliate marketing.This is basically a revenue share sort of system, where an affiliate is given a form of commission from a merchant, based on how many sales the affiliate has generated through advertising on a particulaer site. Talking to people beforehand help assist wih the work of marketing. Brian Wynn from states "Talking to people could not only increase your sales, but also save you some heartache in the long run. It is very easy to talk to an affiliate company, and you can start by contacting the merchant, let them know what you are doing to promote their product and ask their advice as to how you could improve your marketing technique."

There are three types of affiliate marketing methods of payment - either pay-per-click which is generated by actual clicks or referrals to the merchant from the affiliate's site, pay-per-action or pay-per-sale which is very similar, in that the affiliate receives payment, either a fixed amount or commission, based on the sales or subscriptions that have come through referrals or adverts on the affiliate's site. Finally, the last two methods of payment are generally preferred by merchants, due to many fraudsters taking advantage of the click system and setting up sites with forced clicks, pop-ups, adware, spam, false advertising and many other "black hat" techniques. Black Hat search engine optimization is customarily defined as the practice of using unethical techniques to make your search rankings go up.

Affiliate marketing is not limited to only display-adverts on an affiliate site, but also comes in the form of email, blogs, rss feeds, content and niche sites, loyalty sites, comparison sites or shopping directories, and other forms. It is an extremely low cost, but highly effective form of marketing and advertising, presenting little to no risk for both the merchant and the affiliate.

Corey A. Brown President CAP Management LLC